It is easy, especially if you know a bit of HTML. Use Vflyer or FlyerCafe, then play with the code til you get it right.
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Google Maps, Craigslist, Geo Targeted SEO even Twibes are some local SEO tricks for locally targeted businesses. With less competition, localized SEO is easy and quite effective.
Like I need another reason to stay up late. Since nobody is really tackling local SEO in a methodical way, I’m adding the contents of my skull to the mix. Over the next several weeks you will watch us from start to finish on many localized SEO projects.